Google changed the nature of its algorithm back in December of 2020. During this time, many marketers were worried about changing their strategy, whereas others were finding it difficult to manage under the new standard. Understanding the newest additions for 2020 and early 2021 can be important to keeping your website in the loop. Here are some of the top changes.
Request Indexing Tool
The request indexing tool has been added back to the search console. This is a tool that was suspended back in mid October and has been seen as something highly beneficial for SEO. It is a feature that has been somewhat edited, but it functions in a very similar way.
Page Experience Update
The page experience is a ranking factor that is rolling out in May of 2021, but some of the core vitals are placed up online. There is going to be diversity added into SEO which will help some sites rank above others for their page experience. The insights involved in page experience are all going to be broadcasted over SMX virtual conference and there is bound to be some changes to mobile and desktop browsing experiences that will be valued.
More Work With Youtube
A large portion of search is now coming in from Youtube and many site owners may be looking towards new optimization techniques for video content ensuring that more sites will be hopping on the video bandwagon for 2021.
A Non Indexed Page Could Affect Core Web Vitals
Pages which are non indexed may affect the core vitals of the web. Google search central produced a live stream in December that suggested that pages which would not be indexed could face a series of ranking factors by the end of the year.
If you are interested in learning more, be sure to contact us today about the upcoming changes to Google’s strategy moving into 2021.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients with Google Maps Marketing in several different industries.
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