Since its inception 1977, the Star Wars narratives have amassed a substantial amount of following. Adopting a transmedia technique, it has offered its fandom with a really immersive expertise which gave start to a singular subculture of its personal. Whereas many look to the movie franchise for childhood memory and heart-racing plot build-ups, a few of us found enlightening public relations recommendation from Yoda and Obi-Wan Kenobi. Listed here are a few of them:Lots of the truths that we cling to depend upon our viewpoint.The primary lesson to study from Obi-Wan is the significance of empathy for a PR practitioner. We, as PR practitioners, should have the ability to abandon confirmatory biases to have the ability to analyse conditions from the attitude of the totally different stakeholders.The mission of public relations is to construct a mutually helpful relationship amongst totally different stakeholders by managing pursuits. With out the flexibility to think about from the standpoints of various events, sure stakeholder teams could also be shortchanged and therefore, units the bottom for battle sooner or later.At all times in movement is the longer term.Change is the one fixed; the longer term is difficult to foretell. Nonetheless, one of the crucial thrilling elements of PR can also be forecasting developments and getting ready for what could also be.The fast-paced adjustments in media consumption patterns and technological developments provides to the problem. It’s the very pace which throws unsuspecting practitioners and businesses off their sport and even renders some out of date. The braveness in embracing change is the important thing to survival and success. There’s a must continually keep abreast of the most recent industrial developments, consumption developments and to strengthen our arsenal with the most recent talent units.Don’t assume something Obi-Wan. Clear your thoughts should be in case you are to find the true villains behind this plot.Yoda’s recommendation to Obi-Wan serves as a reminder to all to by no means take issues at face worth and to at all times be clear minded. No matter how busy we could also be, being knowledgeable means to by no means compromise work requirements and ethics.As an alternative of solely hoping for the perfect, we at all times pre-empt and put together for the worst with contingency plans. It additionally helps to have a transparent thoughts when analysing info and conditions. When confronted with a cluttered thoughts, at all times take a breather earlier than diving into the duties.To be Jedi is to face the reality, and select. Give off mild, or darkness, Padawan. Be a candle, or the night time.Final however not least, Yoda additionally imparts an necessary PR lesson on making selections and integrity. When a selection or determination needs to be made, it should be made primarily based on ethics and integrity. At all times enjoying the satan’s advocate, the very best among the many publicists should at all times do not forget that we aren’t crowd pleasers, nor are we mere mouthpieces. At all times select to err on the fitting (did I say mild?) facet.In brief, no matter being a Warsie or not, there’s at all times one thing for everybody to study from the knowledge nuggets hidden all through the Star Wars journey. At any time when we’re assured that we now have realized all that’s to, at all times do not forget that.”Much to learn, you still have”